Our Markets
Our markets are producer-only, with the best local produce, meats and cheese, bread and pastries, pickles, jams, specialty foods and more. We are proud of our hard working farmers and artisan vendors. In addition, we are proud to include artisans with handmade furniture, toys, clothes, soaps, and more, all made by North Texans. Our farmers markets feature all local vendors who come from 150 mile radius of Dallas and all grow or make what they sell at our markets. You will find us rain or shine at either of our locations.
MISSION
Good Local Markets’ mission is to support local farmers and ranchers, incubate small businesses, increase food access, strengthen the local economy, and cultivate healthy communities.
HEALTH
Simple food chain; simple food choices. Good Local Markets promotes the health of shoppers, the health of local businesses, and the health of our local food system.
COMMUNITY
Good Local Markets brings food producers to our urban center, creating a new, broader community. We bring people together around food, and that is one of the ageless definitions of community anywhere.
QUALITY
Good Local Markets are juried markets that attract growers and artists from a 150-mile radius of our community. Our vendors directly raise, grow, and/or produce what they sell. Our staff visits each farm to ensure they are growing what they are selling at the market. No reselling is permitted at our markets. Our vendors are carefully vetted so that we are bringing you quality products at all of our farmers markets.
ACCESS
Our successful Lone Star food stamp program makes real food accessible. We believe in being part of the solution to food inequality and hope to increase food access by providing sources of fresh picked, locally grown, produce.
Our History
White Rock Local Market began in 2009 with the idea that a neighborhood farmers market would improve our health and our quality of life here in East Dallas.
Why have to drive across town to a farmers market? Why not have one right here?
Since then, White Rock Local Market has grown into Good Local Markets, hosting farmers markets, educational programs, a food stamp program, community garden space, and more. Now, Good Local Markets is a 501(c)(3) tax-exempt nonprofit organization working to create a stronger demand for local foods.
We have proven the rule “Build it and they will come…”
Our farmers markets serve thousands of residents looking for healthy and locally raised foods. Good Local Markets also presents some of our region’s top makers of clothes, jewelry, furniture, fine art, toys and more, hand made by North Texans. Our markets now serve to connect local farmers, food producers and craftsmen directly to our community.
Our Board of Directors
Adam Jochelson - President
Adam is a licensed professional engineer in the field of environmental engineering with a special expertise in waste management. He spent nearly 10 years as the on-site engineer managing planning and development for the City of Dallas’s McCommas Bluff Landfill in South Dallas. His experiences there gave him a unique perspective on effective use of resources and the consequences of inefficient approaches to their allocation. A self-described polymath, Adam has spent time pursuing various endeavors through life including computer programming, ski lift operating, teaching, and professional soccer playing. He currently splits his time each week as a contract civil engineer, private tutor of math and science, and publisher of the local weekly entertainment newspaper, Dallas Coffee News. He is an ardent supporter of local success and spends much of his professional time making efforts to build strong connections in East Dallas and enrich the community. He lives nearby with 2 snuggly cats, Cammy & Frito Pie, and takes care of Dallas Coffee News’s spokes-vehicle, Lil’ MoBill.
Karen Moore - Vendor Support Committee Chair
Karen Moore worked as a programmer/analyst for 10 years before deciding to instead indulge her first love, cooking. Since then she has worked in restaurants, bakeries and catering and now works from home where she lives with her cat, her husband and four chickens, tends a large vegetable garden and several fruit trees, and volunteers at Gardeners in Community Development.
Johnathon Bingham
Johnathon was raised in Farmers Branch, went to school in Dallas, and has now called East Dallas' Little Forest Hills home since 2015. As a child, Johnathon developed lifelong passions for civic involvement and service. For a decade, he served on the Planning and Zoning Commission in Farmers Branch. Johnathon has also worked in the local non-profit landscape for Community Dental Care and its successor organization, Prism Health North Texas, in a combination of dental operations and grants management positions. This includes writing successful applications for at least $20 million in federal, state, and foundation awards and oversight of each grant’s fiscal and programmatic regulations. Johnathon is now part of a team responsible for maintaining a grants program that includes more than $10 million of federal funding annually. He looks forward to supporting Good Local Markets with his professional expertise. Outside of work, Johnathon and his wife share a passion for fostering dogs with Cane Rosso Rescue, a local 501(c)3 organization, and detail their adventures on Instagram at @cane_rosso_foster_parents.
Tracy Bowen
Tracy grew up in Dallas, holds a B.A.A.S. in Behavior Analysis from the University of North Texas and has lived in East Dallas since 1999. He spent 25 years in Corporate America with roles ranging from Operations Management to Director of Sales, in multiple industries and companies including Regional Sales Manager at United Natural Foods, Inc. Tracy manages a local east Dallas health and wellness store that focuses on plant medicine alternatives to pharmaceutical medications.
An avid cyclist, Tracy also works part time, (Sundays only) at Dallas Bike Works in east Dallas. He volunteers at White Rock Center of Hope and has a passion for helping the less fortunate east Dallas families get access to clean, healthy, affordable food.
Kathy Crelly
Growing up in a Chicago suburb before relocating to Texas in the mid-80s, Kathy blazed a trail as the first college graduate on both sides of her family. After earning her Bachelor's degree in Business Administration with a Finance focus from the University of North Texas, she built a 25+ year accounting career, including serving as the Director of Finance for a $10M national nonprofit association until 2024.
Kathy's entrepreneurial spirit shines through her extensive experience co-owning and managing the financial operations for five bar and grills across Uptown, Deep Ellum, and Chicago over a 25-year span. While maintaining her full-time finance career, she handled all accounting aspects for these restaurants on nights and weekends until 2019, when she and her husband decided to step away from restaurant operations. This hands-on background gave her unique insights into the challenges small business owners face daily.
A dedicated life-long learner, Kathy continuously expands her knowledge and skills to better serve her clients. After transitioning from restaurant ownership, she and her husband began providing consulting and bookkeeping services for restaurants before establishing My Biz Bookkeeper LLC in 2022. They now provide remote bookkeeping and consulting services to small and medium-sized organizations across various industries throughout Dallas and surrounding areas.
When not helping clients strengthen their financial foundations, Kathy enjoys cooking, metal detecting adventures, kayaking, cycling, traveling/exploring, and walking her two 10-year-old rescue dogs, Chula and Zori. Their family is completed by Kiwi, a 12-year-old rescue cat who prefers to stay home and guard the house.
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